Overview
A complete identity system for Tara & tot, a Hyderabad festive kidswear label built around a soft bunny mark.
The Challenge
Kidswear is crowded with loud, primary-coloured branding. Tara & tot sells festive pieces families photograph and keep, so the brand needed to feel closer to an heirloom than a price tag.
The Approach
We rebuilt the bunny mark as a precise vector and designed a full system around it: icon, wordmark, lockups with and without the tagline, a submark and a badge, in olive sage, dusty rose and warm beige, set in Libre Baskerville and Jost.
Delivered
Brand guidelines, logo suite for light and dark grounds, patterns (gingham, rose stripe, bunny repeat), three shopping bag designs and four hang tags with fronts and backs.
Result
A keepsake-quality identity in a category full of loud primary colours.
